Frank joined the business in Ireland in 1992, starting as a Merchandiser and growing in several roles until he became National Sales Director. In 2010, Frank became Commercial Director in Czech Republic and Slovakia and together with his team doubled SSD share in less than 3 years and created numerous commercial best practices. In March 2014, Frank was promoted to General Manager in Ireland and under his leadership, the Irish team successfully increased profitability, engagement and business performance. In 2016, Frank was appointed General Manager in Austria. During his tenure, there has been a high level of focus on engagement and talent development achieving a strong pipeline still in place. Profit more than doubled, driven by improvements in both top line and operational efficiency, with steady share gains.