Your privacy is very important to us. The aim of this privacy statement is to show how NielsenIQ collects, uses and safeguards personal data furnished by users on the website (hereafter “Site”).

This privacy statement is made available pursuant to art.13 of The General Data Protection Regulation (EU) 2016/679 (hereafter “GDPR”).

The document refers solely to the above-mentioned Site and to no other.

Personal data treatment Ownerare del trattamento

The Owner of personal data treatment applicable to users visiting the Site is The Nielsen Company (Italy) S.r.l. in the person of its pro tempore legal representative, with head offices at the business park Centro Direzionale Milanofiori, Strada 6 – Palazzo A12, 20090 Assago (MI) Tel.: +39 02 32118.001 – Fax: +39 02 32118.011, email address (“NielsenIQ”).

Type of data treated and purposes

Navigation data

When users visit the Site, their browsers automatically send us an IP (Internet Protocol) address and other information, such as the type of browser used, required to be able to use the Site. NielsenIQ reserves the right to use this IP address and any other information given to enable users to access the Site and for reasons of site administration.

The said information is not collected in order to be associated with identified users/interested parties. However, due to its very nature, the information could make it possible to identify said users through processing and association with other data.

Data given voluntarily by users

On some of the Site’s pages, like for example that for subscription to the Linkontro newsletter, users may be requested to give personal information such as name, title, address, company, telephone and fax numbers, email address or other data needed to respond to requests. Users are not obliged to supply this data, but without it NielsenIQ will be unable to give them any information requested.

The Site may also contain functions that permit communication between user and NielsenIQ by means of electronic mail or other methods. If an email function is available and users decide to utilize it, their email address and the above-mentioned information has to be given in toto or in part. NielsenIQ requires no other personal identification data such that it is up to the user to utilize the communication functions to supply us with other information of this kind. By supplying their own personal identification data, users indicate to us that they are communicating said data voluntarily and in full awareness.

Cookies and information on use

Like many other companies, NielsenIQ uses technical and analytical cookies on its Site. Our cookies do not gather users’ personal identification data, nor do we employ them to contact users or extract undue information from users’ computers. These cookies serve to indicate to us if the user has previously gone on the Site or is a new visitor and which material has been viewed. NielsenIQ collects information on the use of the Site, for example number and frequency of visits to some parts of the Site.
The information may be used by us for purposes of research or to improve the Site. The data are used solely in aggregate form and do not contain any personal identification data.

There ae three main reasons why we use cookies on our Site. One of them is used to recall users’ data page by page starting from access to the Site, while also aiming to ensure that each piece of information inserted during the navigation session is recalled for the entire duration of that particular session. This “session” cookie shall be automatically deleted when the session is terminated by leaving the Site and ending navigation. On access to the Site, when selecting the preferred language, another cookie undertakes to recall this setting. It remains on the user’s computer even after navigation is ended such that there is no need to select a language the next time the Site is visited. Furthermore, a cookie is also used for navigation analysis, which enables NielsenIQ to compile statistical reports on Site use based on anonymously aggregated data; for example, a report on navigation sessions requiring Site content during a certain period of time. This helps NielsenIQ to understand how the Site is used by visitors with a view to improving it.

If users do not wish the information on their navigation to be collected through the use of cookies, a simple procedure found in most browsers makes it possible to decline their use. Some specified parts/operations on the Site may not function correctly if the use of cookies is declined. To learn more about cookies, visit website

Legal foundations for data treatment

As already indicated, navigation data is treated by NielsenIQ for the purpose of providing users with an improved utilization of the Site and of enabling Site management and administration. The legal basis for this type of data treatment consists therefore in NielsenIQ’s legitimate interest in maintaining, running and improving the Site, through which participation is promoted in the event that is the subject of said Site.

As for the voluntary user data, like for example that furnished when subscribing to the newsletter Linkontro, NielsenIQ treats said data for the purpose of i) meeting or acknowledging requests sent by users, ii) sending out in-depth analyses of large-scale consumption and of the media, iii) sending out in-depth analyses and invites to events in line with user preference. The legal basis for these kinds of data treatment consists therefore in carrying out the service requested by users and in their explicit consent to such data treatment, also under article 22 of the GDPR with regard to the treatment mentioned in aforesaid point iii).

Data treatment methods and retention period

Personal data are treated by automated instruments for the length of time strictly necessary to achieve the aims for which the data was collected. Site navigation data is erased, except for the case in which it is necessary to keep said data beyond the above-said time period in order to determine responsibility for alleged cybercrime to the detriment of the state.

Personal data given voluntarily by the user will be kept until the services requested by the user have been supplied or said user cancels subscription to the service, as well as, where applicable, for the time periods envisaged by specific legal provisions.

NielsenIQ adopts appropriate technical and organizational measures to guarantee an adequate level of safeguard against accidental loss of users’ personal data, its illicit or incorrect use, and unauthorized access thereto.

Communication and data dissemination

NielsenIQ takes every possible step to try and ensure the privacy of personal identification data that is furnished to it. Our company sometimes collaborates with or outsources to other physical or legal entities for the development of market research or suchlike. These physical or legal entities, namely those that NielsenIQ might use for technical maintenance work on the Site, shall be given access to personal identification data supplied by users, but only on condition that said data is essential for the carrying out of their functions. In such cases, NielsenIQ will commission said physical or legal entities as externally in charge of data treatment and give them every instruction necessary under the GDPR for guaranteeing compliance with the protection of personal data communicated to them. NielsenIQ undertakes not to sell, lease out, exchange or divulge in any way personal identification data given by users to any entity external to the NielsenIQ group and its affiliates, except in cases where legally required or to enable exercise of its own legal rights or to undertake legal action in respect of illicit acts, or should it have a bona fide reason to believe that the user is infringing the conditions for use of the service. In the case of the sale, merger or any other transference of the entire company or part of it to another entity, NielsenIQ reserves the right to transfer personal identification data as part of the transaction.

Data subjects rights

Users have the right to obtain from NielsenIQ, in those cases provided for, access to personal data and the rectification or erasure thereof or limitations on data treatment concerning themselves, or to oppose processing as well as portability of said personal data (art. 15-21 of GDPR) and to withdraw consent at any time. The specific request is to be made by contacting NielsenIQ at or the Data Protection Officer at NielsenIQ as indicated below.

Users also have the right to make a complaint to the Supervisory Authority (Controller for protection of personal data or different competent Authority) if they should hold that treatment of personal data referring to themselves by way of or in relation to the Site is in infringement of that provided for in the GDPR, as under art. 77 of said GDPR, or to have recourse to the appropriate legal tribunals (art. 79 GDPR).

If users have any queries in relation to the privacy of the information gathered through the Site, personal requests can be sent to The Nielsen Company (Italy) S.r.l., Centro Direzionale Milanofiori, Strada 6, Palazzo A12 – 20090 Assago (MI) Tel: +39 02 32118.001 – Fax: +39 02 32118.011 or to its email address
NielsenIQ shall be happy to provide any clarification required.

Changes to privacy statement and data treatment

NielsenIQ reserves the right to update and make changes to this privacy statement and to change in practice the procedures for managing the personal data of Site users. Should any such changes be made, notice will be given thereof either in this section of the Site or in another main section of said Site.

Should changes affect data treatment on a legal basis of consent, NielsenIQ shall, if necessary, provide for users’ consent to be obtained a second time.

Data Protection Officer

The EU Data Protection Officer (DPO) can be reached at or the following addresses:

From EU countries

Nielsen House
Oxford Business South
John Smith Drive
Oxford OX4 2WB
For the attention of Legal Dept.

From all other countries

85 Broad Street
New York, NY 10004